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How it started
Suraj and Lloyd's friendship began when they were toddlers. They lived across the road from each other from the age of four, were in the same class at school, and have been best friends ever since.
In September 2016, Lloyd had just finished a season for Northamptonshire that had been plagued by injuries. During a gym session, Suraj suggested they start a company together focused on performance, recovery and injury prevention. Sports Medica was born.
Their skills complement each other perfectly, with Lloyd's creativity balancing Suraj's analytical mind. The family has since grown to include Patrick, who mentored Lloyd in strength and conditioning at university, and Suraj's sister Punam, who joined in a consultancy role.
The team
A doctor, a cricketer and an osteopath, building the recovery tools they wished they had had.
Co-founder, Orthopaedics Doctor
Suraj studied Medicine at Imperial College London on the highest academic scholarship and graduated summa cum laude in Surgery. He now works in Orthopaedics, helping patients with musculoskeletal conditions, and regularly teaches Cambridge University students.
His clinical interest in posture, exercise and training shapes the products we choose to make, so we can target the aches and pains that affect the most people.
Co-founder, Performance and Content
Lloyd played cricket for Oxford MCC University and Northamptonshire, then went on to represent the Ugandan national team in tournaments around the world. A career of injuries, from poor posture to overtraining and poor sleep, sent him deep into the research.
Fourteen years on, he turns what he has learned into small, easy, actionable tools, and runs the Sports Medica blog and podcast to share ideas on human performance.
Osteopath and S&C Coach
Patrick has helped thousands of people move, perform and feel better as both an osteopath and a strength and conditioning coach. Over more than ten years he has worked with Olympians, para-athletes, desk workers, members of the armed forces and everyone in between.
He is always looking for faster, more efficient ways for people to move well, and helps us educate our customers and develop new products.
What we stand for
Every product earns its place in the range, chosen to target the conditions that affect the most people.